@article{RamirezHurtado2010,
  author = {Ram\'irez-Hurtado, Jos\'e Manuel},
  title = {Measuring Preferences: from Conjoint Analysis to Integrated Conjoint Experiments},
  journal = {Revista de M\'etodos Cuantitativos para la Econom\'{\i}a y la Empresa} 
  ISSN = {1886-516X}, 
  number = {9},
  year = {2010},
  pages = {28--43}, 
  URL = {http://www.upo.es/RevMetCuant/art36.pdf}
}