@article{Merigo10,
  author = {Merig\'o Lindahl, Jos\'e M.; Casanovas Ram\'on, Montserrat},
  title = {The Generalized Hybrid Averaging Operator and its Application in Decision Making},
  journal = {Revista de M\'etodos Cuantitativos para la Econom\'{\i}a y la Empresa} 
  ISSN = {1886-516X}, 
  number = {9},
  year = {2010},
  pages = {69--84}, 
  URL = {http://www.upo.es/RevMetCuant/art38.pdf}
}