• Catedratico de Universidad
  • Facultad de CC Empresariales
  • Ctra. de Utrera, km 1 Office 7.4.8
  • 954 97 79 24 - ext.:  

Teaching

Grado en Administración y Dirección de Empresas
Doble grado en Derecho y Administración y Dirección de Empresas
Máster en Dirección de Negocios Internacionales

Office hours

Wednesday and Thursday from 11:00 to 13:00 hours

Research Profile

Research interest:



  • Strategic Marketing

  • Services Marketing

  • Retailing

  • B2B Marketing

  • Ethics in business

  • SMEs context


 


Selected papers


Cambra-Fierro, J., Melero, I., Sese, J. (in press): "Customer-firm interactions and the path to profitability: a chain-of-effects model". Journal of Service Research.


Pérez, L., Dos Santos, V., Cambra-Fierro, J. (2017): "Taking advantage of disruptive innovation through changes in value networks: Insights from the  space industry". Supply Chain Management: an International Journal, Vol. 22, pp. 95-102.


Cambra-Fierro, J., Melero, I., Sese, J. (2016): "Are multichannel customer really more valuable? An analysis of banking services". International Journal of Research in Marketing, Vol. 33, pp. 208-212.


Cambra-Fierro, J., Melero, I., Sese, J. (2015): "Managing complaints to improve customer profitability". Journal of Retailing, Vol. 91, pp. 109-124.


Cambra-Fierro, J., Perez, A. (2013): "Listen to the market: Do its complexity and being market oriented make companies more innovative?". Technovation, Vol. 33, pp. 180-192-


and more than 60 papers publieshed in international journals (Scopus). Among this set of papers, 35 are published in JCR indexed journal (15 Q1), highlighting papers published in journals such as Journal of Service Research, Journal of Retailing,  Technovation, International Journal of Research in Marketing, Supply Chain Management: an International Journal, Industrial Marketing Management, International Small Business Journal, Journal of Business Ethics, International Journal of Market Research, Journal of Marketing Management, Service Business, etc.


 


 


Best Marketing Paper Award (AEMARK, 2016) 


Best Doctoral Thesis presented in Spain (co-supervision, AEMARK, 2015)


Awarded Honorary Research fellow (University of Strathclyde, Glasgow-UK)


Member of the Editorial Board, Service Business


Former Associate Editor (Marketing), Universia Business Review

Teaching Profile

Awarded Excelence in Teaching (Docentia-UPO)

Professional Profile and Transfers