{"id":18617487,"date":"2017-02-27T11:47:44","date_gmt":"2017-02-27T11:47:44","guid":{"rendered":"https:\/\/www.upo.es\/diario\/?p=18617487"},"modified":"2017-02-27T11:48:34","modified_gmt":"2017-02-27T11:48:34","slug":"movie-edition-affects-spectators-eyeblink-rate","status":"publish","type":"post","link":"https:\/\/www.upo.es\/diario\/english\/2017\/02\/movie-edition-affects-spectators-eyeblink-rate\/","title":{"rendered":"Movie edition affects spectators\u2019 eyeblink rate"},"content":{"rendered":"<figure id=\"attachment_12584213\" aria-describedby=\"caption-attachment-12584213\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.upo.es\/diario\/wp-content\/uploads\/2016\/03\/jmdelgado_agruart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12584213\" alt=\"Agn\u00e9s Gruart y Jos\u00e9 Mar\u00eda Delgado, Division of Neuroscience at Universidad Pablo de Olavide.\" src=\"https:\/\/www.upo.es\/diario\/wp-content\/uploads\/2016\/03\/jmdelgado_agruart-600x379.jpg\" width=\"600\" height=\"379\" srcset=\"https:\/\/www.upo.es\/diario\/wp-content\/uploads\/2016\/03\/jmdelgado_agruart-600x379.jpg 600w, https:\/\/www.upo.es\/diario\/wp-content\/uploads\/2016\/03\/jmdelgado_agruart-320x202.jpg 320w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption id=\"caption-attachment-12584213\" class=\"wp-caption-text\">Agn\u00e9s Gruart y Jos\u00e9 Mar\u00eda Delgado, Division of Neuroscience at Universidad Pablo de Olavide.<\/figcaption><\/figure>\n<p>A recent publication on Scientific Reports, from Nature Publishing, concludes that movie edition affects spectators\u2019 eyeblink rate. According to this investigation, MTV editing style inhibits eyeblinks more than Hollywood style and one-shot style.<\/p>\n<p>The eyeblink rate decreases with the decrease of the Average Shot Length in the movie edition. \u201cThis may be to lessen the effect of the discontinuity created by the constant cuts\u201d, scientists say in the paper.<\/p>\n<p>Attention has been previously reported to be connected with the frequency to eyeblink. Thus, according to this investigation, an MTV editing style should increase the attention level of viewers.<\/p>\n<p>In the paper, the scientists also studied perceptive patterns in blink rate associated to media professionalization. They found differences in visual perception related to it: media professionals inhibit eyeblink rate substantially compared with non-media professionals, in any style of audio-visual edition.<\/p>\n<p>A low level of eyeblink has been previously linked to eye diseases, like computer vision syndrome, corneal lesions or dry eyes.<\/p>\n<p>Media creators should pay special attention to their visual health as their eyeblink rate has been proven to decrease, as a consequence of their professionalization.<\/p>\n<p>Staff from Communication Faculty at Universitat Aut\u00f2noma de Barcelona (Barcelona, Spain) and Division of Neuroscience at Universidad Pablo de Olavide (Seville, Spain) worked with the collaboration of Spanish Public Television\u2019s Institute (Instituto RTVE) on this study.<\/p>\n<p>The research has been published in the journal Scientific Reports, from Nature Group.<\/p>\n<p>&nbsp;<\/p>\n<p>Title: \u201cEyeblink rate watching clasical Hollywood and post-classical MTV editing styles, in media and non-media professionals\u201d.<\/p>\n<p>Authors: Celia Andreu-S\u00e1nchez (1), Miguel \u00c1ngel Mart\u00edn-Pascual (1), Agn\u00e8s Gruart (2) y Jos\u00e9 Mar\u00eda Delgado-Garc\u00eda (2).<\/p>\n<p>(1)\u00a0\u00a0 Neuro-Com Research Group, Universitat Aut\u00f2noma de Barcelona, Barcelona.<\/p>\n<p>(2)\u00a0\u00a0 Divisi\u00f3n de Neurociencias, Universidad Pablo de Olavide, Sevilla.<\/p>\n<p>Andreu-S\u00e1nchez, C., Mart\u00edn-Pascual, M.A., Gruart, A., and Delgado-Garc\u00eda, J.M. Eyeblink rate watching clasical Hollywood and post-classical MTV editing styles, in media and non-media professionals. <i>Scientific Reports<\/i>, 7: 43267. Doi: 10.1038\/srep3267<\/p>\n<p><a href=\"http:\/\/www.nature.com\/articles\/srep43267\">www.nature.com\/articles\/srep43267<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent publication on Scientific Reports, from Nature Publishing, concludes that movie edition affects spectators\u2019 eyeblink rate. According to this investigation, MTV editing style inhibits eyeblinks more than Hollywood style and one-shot style. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3258],"tags":[3903,3902],"class_list":["post-18617487","post","type-post","status-publish","format-standard","hentry","category-english","tag-division-of-neuroscience","tag-eyeblink-rate"],"_links":{"self":[{"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/posts\/18617487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/comments?post=18617487"}],"version-history":[{"count":2,"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/posts\/18617487\/revisions"}],"predecessor-version":[{"id":18617489,"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/posts\/18617487\/revisions\/18617489"}],"wp:attachment":[{"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/media?parent=18617487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/categories?post=18617487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.upo.es\/diario\/wp-json\/wp\/v2\/tags?post=18617487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}