{"id":48552,"date":"2025-06-24T13:39:26","date_gmt":"2025-06-24T11:39:26","guid":{"rendered":"https:\/\/www.upo.es\/formacionpermanente\/?p=48552"},"modified":"2025-07-23T13:43:16","modified_gmt":"2025-07-23T11:43:16","slug":"ramon-salaverria-defiende-que-la-ia-no-es-sustituta-del-periodista-pero-si-un-complemento","status":"publish","type":"post","link":"https:\/\/www.upo.es\/formacionpermanente\/ramon-salaverria-defiende-que-la-ia-no-es-sustituta-del-periodista-pero-si-un-complemento\/","title":{"rendered":"Ram\u00f3n Salaverr\u00eda defiende que la IA no es \u00absustituta\u00bb del periodista pero s\u00ed un \u00abcomplemento\u00bb"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El catedr\u00e1tico de Periodismo y uno de los principales especialistas en Inteligencia Artificial (IA) aplicada a la informaci\u00f3n, Ram\u00f3n Salaverr\u00eda ha confesado en uno de los Cursos de Verano &#8211;&#8216;M\u00e1s all\u00e1 de la desinformaci\u00f3n: el impacto de la inteligencia artificial en el periodismo&#8217;&#8211; de la Universidad de Pablo de Olavide (UPO) celebrados en Carmona, que el debate sobre la IA \u00abest\u00e1 mal planteado\u00bb. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha podido presenciar Europa Press, Salaverr\u00eda ha apuntado que \u00abno se trata de una amenaza ni de una rivalidad entre humanos y m\u00e1quinas, sino de construir un modelo de trabajo complementario que potencie el ejercicio profesional del periodismo\u00bb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Salaverr\u00eda ha advertido de que la transformaci\u00f3n tecnol\u00f3gica que viven hoy las redacciones es \u00abprofunda y simult\u00e1nea\u00bb. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por un lado, est\u00e1n las estrategias de las empresas period\u00edsticas para incorporar nuevas tecnolog\u00edas en los procesos de producci\u00f3n, y por otro, la experimentaci\u00f3n individual de los propios periodistas con herramientas emergentes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, el verdadero reto, seg\u00fan ha subrayado, no est\u00e1 en c\u00f3mo se implanta la IA, sino en c\u00f3mo se interpreta su papel. \u00abSi el enfoque que le damos a la incorporaci\u00f3n de la tecnolog\u00eda es \u00fanicamente en qu\u00e9 medida va a sustituir a los periodistas, estamos enfocando mal la transformaci\u00f3n\u00bb, ha asegurado. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para el catedr\u00e1tico, esta herramienta deber\u00eda entenderse como una aceleradora de procesos, que aplique el an\u00e1lisis de datos y libere a los profesionales para abordar tareas de mayor valor a\u00f1adido, no como una competidora que amenaza con eliminar su trabajo. Asimismo, ha advertido de que \u00abuno de los riesgos m\u00e1s evidentes del uso de estas tecnolog\u00edas en las redacciones es la p\u00e9rdida de veracidad y transparencia informativa\u00bb. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00abEl uso de herramientas de generaci\u00f3n autom\u00e1tica de contenidos, en el nivel de desarrollo actual, garantiza que va a haber errores. Y por tanto, esa es una l\u00ednea roja que los medios no pueden permitirse cruzar\u00bb, ha apuntado. La trazabilidad de la informaci\u00f3n se convierte as\u00ed en \u00abuna cuesti\u00f3n cr\u00edtica\u00bb, pues \u00abpuede que el dato sea cierto, pero si no sabemos de d\u00f3nde ha salido, no podemos respaldarlo\u00bb. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El catedr\u00e1tico tambi\u00e9n ha cuestionado la falta de transparencia de muchos medios en el uso de la inteligencia artificial. Seg\u00fan ha explicado, as\u00ed como se atribuye una noticia a una agencia o se se\u00f1ala si ha sido adaptada, deber\u00eda indicarse si ha intervenido o no una herramienta de IA en su elaboraci\u00f3n. \u00abComo no existe esa transparencia &#8211;porque los propios medios y periodistas son muy reacios a mostrar el proceso real&#8211; es probable que el p\u00fablico termine descontando de la IA y de nuestro trabajo\u00bb, ha pronosticado. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">TECNOLOG\u00cdA AL SERVICIO DE PERSONAS: EL EJEMPLO DE RADIO BILBAO <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este contexto, Salaverr\u00eda ha citado una experiencia reciente que ilustra c\u00f3mo la IA puede usarse con responsabilidad y sensibilidad social. Radio Bilbao, de la cadena SER, ha empleado esta tecnolog\u00eda para recuperar la voz de un m\u00fasico que, tras un infarto cerebral, ha perdido el habla. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a la colaboraci\u00f3n del artista y su familia, y respetando todos los protocolos \u00e9ticos, el medio ha realizado una entrevista radiof\u00f3nica en la que, mediante IA, se ha podido escuchar de nuevo la voz del m\u00fasico, \u00abmuy querido\u00bb por su p\u00fablico local. \u00abEso sin la inteligencia artificial no se podr\u00eda haber hecho. Y no tiene nada de malo, entonces, hag\u00e1moslo\u00bb, ha concluido Salaverr\u00eda, cerrando as\u00ed su intervenci\u00f3n en el Curso de Verano impartido este martes<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fuente: Europa Press<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El catedr\u00e1tico de Periodismo y uno de los principales especialistas en Inteligencia Artificial (IA) aplicada a la informaci\u00f3n, Ram\u00f3n Salaverr\u00eda ha confesado en uno de los Cursos de Verano &#8211;&#8216;M\u00e1s all\u00e1 de la desinformaci\u00f3n: el impacto de la inteligencia artificial en el periodismo&#8217;&#8211; de la Universidad de Pablo de Olavide (UPO) celebrados en Carmona, que [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":48553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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