{"id":48753,"date":"2025-09-03T14:12:43","date_gmt":"2025-09-03T12:12:43","guid":{"rendered":"https:\/\/www.upo.es\/formacionpermanente\/?p=48753"},"modified":"2025-09-03T14:12:43","modified_gmt":"2025-09-03T12:12:43","slug":"la-universidad-pablo-de-olavide-y-la-federacion-empresarial-tixe-inician-la-microcrendencial-ventas-y-marketing-360o","status":"publish","type":"post","link":"https:\/\/www.upo.es\/formacionpermanente\/la-universidad-pablo-de-olavide-y-la-federacion-empresarial-tixe-inician-la-microcrendencial-ventas-y-marketing-360o\/","title":{"rendered":"La Universidad Pablo de Olavide y la Federaci\u00f3n Empresarial Tixe inician la microcrendencial \u2018Ventas y marketing 360\u00ba&#8217;"},"content":{"rendered":"<p><strong>Una formaci\u00f3n que cuenta con la colaboraci\u00f3n del Ayuntamiento de Dos Hermanas y que se impartir\u00e1 hasta el pr\u00f3ximo 21 de octubre en formato presencial<\/strong><\/p>\n<p>La Universidad Pablo de Olavide y la Federaci\u00f3n Empresarial Tixe-Dos Hermanas han inaugurado la actividad formativa \u2018Ventas y marketing 360\u00ba\u2019, una microcredencial que formar\u00e1 a profesionales del tejido empresarial de la localidad nazarena en estrategias comerciales y marketing digital adaptadas a un entorno empresarial din\u00e1mico, digital y competitivo.<\/p>\n<p>Esta formaci\u00f3n, que cuenta con un total de 20 estudiantes, tiene una carga lectiva de 5 cr\u00e9ditos ECTS y combina estrategias de ventas y marketing digital e inteligencia comercial, promoviendo una gesti\u00f3n eficiente, creativa y \u00e9tica, adaptada a las nuevas tendencias del mercado. A trav\u00e9s de una metodolog\u00eda pr\u00e1ctica y din\u00e1mica esta formaci\u00f3n incluye un enfoque modular y tem\u00e1tico, un aprendizaje basado en problemas, trabajo colaborativo y con una aplicaci\u00f3n directa al negocio.<\/p>\n<p>Adem\u00e1s de esta microcredencial, la Olavide y la Federaci\u00f3n Empresarial Tixe han desarrollado anteriormente la microcredencial \u2018Innovaci\u00f3n Digital 360: IA y herramientas digitales, los aliados para impulsar tu empresa\u2019, tambi\u00e9n dirigido al sector empresarial. Ambas formaciones forman parte de un itinerario formativo que se completar\u00e1 en los pr\u00f3ximos meses con la formaci\u00f3n <strong>\u2018Gesti\u00f3n empresarial 360: finanzas, fiscalidad y legalidad\u2019. <\/strong>Las tres microcredenciales que componen este programa formativo son apilables y dar\u00e1n la posibilidad al alumnado que curse los tres t\u00edtulos de conseguir un t\u00edtulo de experto universitario en gesti\u00f3n empresarial.<\/p>\n<p>Las microcredenciales, gestionadas por la Fundaci\u00f3n Universidad Pablo de Olavide a trav\u00e9s del \u00c1rea de Microcredenciales, son experiencias de aprendizaje breve que contribuyen a ampliar y diversificar las oportunidades de formaci\u00f3n especializada en todas las etapas de la vida y en todas las disciplinas y sectores. Este nuevo formato es de corta duraci\u00f3n y permite la adquisici\u00f3n espec\u00edfica de capacidades y competencias adaptadas a las necesidades del mercado laboral.<\/p>\n<p>M\u00e1s informaci\u00f3n: <a href=\"https:\/\/www.upo.es\/formacionpermanente\/microcredenciales\/ventas-y-marketing-360\/\">Microcredencial &#8216;Ventas y marketing 360\u00ba&#8217;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una formaci\u00f3n que cuenta con la colaboraci\u00f3n del Ayuntamiento de Dos Hermanas y que se impartir\u00e1 hasta el pr\u00f3ximo 21 de octubre en formato presencial La Universidad Pablo de Olavide y la Federaci\u00f3n Empresarial Tixe-Dos Hermanas han inaugurado la actividad formativa \u2018Ventas y marketing 360\u00ba\u2019, una microcredencial que formar\u00e1 a profesionales del tejido empresarial de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":48754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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