{"id":6,"date":"2022-05-31T10:16:52","date_gmt":"2022-05-31T10:16:52","guid":{"rendered":"https:\/\/www.upo.es\/investiga\/closerint\/?page_id=6"},"modified":"2022-06-22T15:10:10","modified_gmt":"2022-06-22T15:10:10","slug":"presentacion","status":"publish","type":"page","link":"https:\/\/www.upo.es\/investiga\/closerint\/en\/","title":{"rendered":"Closer-INT Project"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Closer-INT sets out to <strong>analyse the internationalization strategies of Andalusian companies from the perspective of international content management.<\/strong>The project identifies and describes all the types of communication required for international business transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project addresses the way in which Andalusian companies use and leverage these specialised services. Closer-INT sets out to respond to the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>What does the Andalusian company know about added-value language services for internationalisation?<\/strong><\/li><li><strong>How does the Andalusian company use these services?<\/strong><\/li><li><strong>How is the content created for internationalization purposes received by international partners?<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, Closer-INT analyses the <strong>quality and communication impact <\/strong>on the different agents: direct business partners; subsidiary agents in internationalization processes (logistics, banking, sales\/distribution, marketing, etc.) and lastly, the target consumers in the different cultures and languages that are the focus of internationalization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An effective process for adapting multilingual and intercultural content may facilitate the success of brand and product internationalization campaigns. Content management for internationalization purposes is highly complex if the following process areas are taken into account:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>variety of mediums for business communication (digital, audiovisual, paper)<\/li><li>methods for processing multilingual information (translation, transcreation, localization, interpretation, etc.)<\/li><li>quality criteria adapted to each type of business communication<\/li><li>costs and resources required for each language service.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project location:<\/strong><br>Universidad Pablo de Olavide<br>Grupo de investigaci\u00f3n Interglosia HUM996<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Collaborating Entities:<\/strong><br>Extenda (Junta de Andaluc\u00eda)<br>Tatutrad<br>INNN<br>Heriot Watt University (Scotland)<br>UNC Charlotte (USA)<br>Universidad de Alcal\u00e1 de Henares<br>Universidad de Granada<br>Universidad Aut\u00f3noma de Madrid<br>Universidad Internacional de Valencia (VIU)<\/p>","protected":false},"excerpt":{"rendered":"<p>Closer-INT se presenta con el objetivo de analizar las estrategias de internacionalizaci\u00f3n de las empresas andaluzas desde la perspectiva de la gesti\u00f3n de contenidos internacionales, incluyendo todos los tipos de comunicaci\u00f3n necesarios para las transacciones comerciales internacionales. El proyecto aborda el uso y aprovechamiento que la empresa andaluza realiza de estos servicios. Closer-INT pretende dar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":8,"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":53,"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/pages\/6\/revisions\/53"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/media\/42"}],"wp:attachment":[{"href":"https:\/\/www.upo.es\/investiga\/closerint\/en\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}