{"id":542,"date":"2022-04-21T10:24:47","date_gmt":"2022-04-21T10:24:47","guid":{"rendered":"https:\/\/www.upo.es\/investiga\/comvence\/?page_id=542"},"modified":"2023-05-23T10:58:00","modified_gmt":"2023-05-23T10:58:00","slug":"el-proyecto","status":"publish","type":"page","link":"https:\/\/www.upo.es\/investiga\/comvence\/el-proyecto\/","title":{"rendered":"Proyecto"},"content":{"rendered":"

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PRESENTACI\u00d3N<\/p>\n

Presentaci\u00f3n<\/h2>\n

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\u00bfPor qu\u00e9 COMVENCE? <\/strong><\/p>\n

COMVENCE es un acr\u00f3nimo de com<\/strong>unicaci\u00f3n para la ven<\/strong>ta y el c<\/strong>omercio e<\/strong>lectr\u00f3nico, porque sabemos lo importante que es comunicar bien para explicar mejor lo que tienen que ofrecer nuestras empresas de Andaluc\u00eda.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.upo.es\/investiga\/comvence\/wp-content\/uploads\/2022\/05\/Conexion-1.png\u00bb align_tablet=\u00bb\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb72%\u00bb max_width=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFAQ\u00bb _builder_version=\u00bb4.17.3″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb742.9px\u00bb custom_padding=\u00bb0px|0px|54px|0px|false|false\u00bb top_divider_style=\u00bbcurve\u00bb top_divider_color=\u00bb#E2B327″ top_divider_height=\u00bb50px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb127.2px\u00bb custom_margin=\u00bb-1px|auto||auto||\u00bb custom_padding=\u00bb133px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbShare Tech||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.02)\u00bb text_font_size=\u00bb100px\u00bb text_line_height=\u00bb0.2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbShare Tech||||||||\u00bb header_2_font_size=\u00bb48px\u00bb header_2_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||30px||false\u00bb custom_margin_tablet=\u00bb||0px|\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb80px\u00bb text_font_size_phone=\u00bb60px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb36px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

OBJETIVOS<\/p>\n

Objetivos<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ admin_label=\u00bbFAQ Row\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.upo.es\/investiga\/comvence\/wp-content\/uploads\/2022\/05\/Objetivo.png\u00bb align=\u00bbright\u00bb align_tablet=\u00bbright\u00bb align_phone=\u00bbcenter\u00bb align_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb width=\u00bb74%\u00bb max_width=\u00bb80%\u00bb min_height=\u00bb315.1px\u00bb custom_margin=\u00bb-50px||||false|false\u00bb custom_padding=\u00bb0px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

El objetivo principal del proyecto es la investigaci\u00f3n del discurso digital multimodal del g\u00e9nero textual \u2018sitio web\u2019 para micropymes y pymes andaluzas<\/strong>, con la intenci\u00f3n de contribuir a los estudios pragm\u00e1tico-discursivos de los ciberg\u00e9neros, as\u00ed como al estudio de la relaci\u00f3n existente entre el discurso persuasivo digital y la calidad de los textos.\u00a0<\/span><\/p>\n

Los objetivos ling\u00fc\u00edsticos est\u00e1n dise\u00f1ados para alcanzar un impacto social sobre las empresas y contribuir al necesario aumento de digitalizaci\u00f3n y comercio electr\u00f3nico en la comunidad aut\u00f3noma andaluza, aunque sus resultados son replicables en otros contextos geogr\u00e1ficos.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.17.3″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb263.6px\u00bb custom_padding=\u00bb27px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbAbel||||||||\u00bb text_font_size=\u00bb22px\u00bb custom_margin=\u00bb||13px|||\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

OBJETIVO 1<\/strong><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb-6px|||||\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Estudiar el discurso digital multimodal del ge\u0301nero sitio web empresarial en lengua espan\u0303ola como lengua de origen, centr\u00e1ndonos en las representaciones discursivas de la persuasio\u0301n en la promoci\u00f3n y el marketing electro\u0301nico.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbAbel||||||||\u00bb text_font_size=\u00bb22px\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

OBJETIVO 2<\/strong><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb min_height=\u00bb146.8px\u00bb custom_margin=\u00bb-20px|||||\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Analizar los aspectos discursivos clave para la internacionalizacio\u0301n del contenido, centr\u00e1ndonos en tres aspectos:<\/p>\n

1.<\/strong> La traducci\u00f3n del nombre de los productos del sector agroalimentario<\/p>\n

2.<\/strong> Las estrategias traductoras de las Denominaciones de Origen Protegidas (DOP), Indicaciones Geogr\u00e1ficas Protegidas (IGP) y Especialidades Tradicionales Garantizadas (ETG).<\/p>\n

3.<\/strong> La construcci\u00f3n de significado mediante im\u00e1genes, v\u00eddeos y otros elementos visuales como elementos multimodales constitutivos de este g\u00e9nero.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbAbel||||||||\u00bb text_font_size=\u00bb22px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

OBJETIVO 3<\/strong><\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb custom_margin=\u00bb-21px|||||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Transferir los conocimientos alcanzados. Este objetivo se materializar\u00e1 en la redacci\u00f3n de materiales impresos y de videotutoriales, asi\u0301 como un plan para impactar directamente sobre una mejora de este ge\u0301nero digital en las empresas.<\/p>\n

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METODOLOG\u00cdA<\/span><\/p>\n

Metodolog\u00eda<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\u00bbFAQ Row\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.4″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.8em\u00bb text_orientation=\u00bbcenter\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bbcenter\u00bb text_orientation_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

En el proyecto COMVENCE trabajamos con bases de datos de empresas andaluzas exportadoras, que clasificamos por sector econ\u00f3mico, provincia, productos y nivel de multiling\u00fcismo (seg\u00fan las lenguas a las que est\u00e1n traducidos sus sitios web). Con estos repositorios p\u00fablicos de empresas, elaboramos corpus ling\u00fc\u00edsticos procedentes de los textos digitales incluidos en los sitios web. Preparamos los archivos para que puedan ser analizados ling\u00fc\u00edstica y traductol\u00f3gicamente.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb127.2px\u00bb custom_margin=\u00bb-1px|auto||auto||\u00bb custom_padding=\u00bb133px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbShare Tech||||||||\u00bb text_text_color=\u00bbrgba(0,0,0,0.02)\u00bb text_font_size=\u00bb100px\u00bb text_line_height=\u00bb0.2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbShare Tech||||||||\u00bb header_2_font_size=\u00bb48px\u00bb header_2_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||30px||false\u00bb custom_margin_tablet=\u00bb||0px|\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb text_font_size_tablet=\u00bb80px\u00bb text_font_size_phone=\u00bb60px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb header_2_font_size_tablet=\u00bb\u00bb header_2_font_size_phone=\u00bb36px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

NUESTROS CORPUS<\/span><\/p>\n

Nuestros corpus<\/h2>\n

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En COMVENCE compilamos dos tipos de corpus: corpus biling\u00fces de sitios web traducidos (originales y sus traducciones) y corpus monoling\u00fces en lengua espa\u00f1ola. Nuestros corpus son conjuntos de textos etiquetados y codificados, pues han sido seleccionados siguiendo unos criterios previamente establecidos.\u00a0 De este modo, evitamos el exceso de datos de Internet y podemos estudiar el uso de palabras y expresiones espec\u00edficas de forma controlada y eficiente.\u00a0<\/span><\/p>\n

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CORPUS PARALELOS BILING\u00dcES<\/span><\/p>\n

Corpus parelelos biling\u00fces<\/h2>\n

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Corpus para el estudio de las indicaciones geogr\u00e1ficas: Hemos compilado tres corpus paralelos espec\u00edficos para el estudio de las estrategias traductoras de los conceptos y t\u00e9rminos relacionados con las indicaciones geogr\u00e1ficas protegidas, incluyendo las denominaciones de origen y sus marcas de calidad derivadas. Miles de archivos digitales html descargados y preparados con la herramienta <\/span>Sketch Engine<\/span><\/a> para ser explotados ling\u00fc\u00edstica y traductol\u00f3gicamente por nuestros investigadores.<\/span><\/p>\n

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CORPUS MONOLING\u00dcE<\/span><\/p>\n

Corpus monoling\u00fce para el estudio multimodal del discurso persuasivo<\/h2>\n

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Nuestro corpus monoling\u00fce de espa\u00f1ol consta de m\u00e1s de 8000 archivos de imagen descargados y subidos a la herramienta <\/span>Atlas.TI<\/span><\/a> Un robusto libro de c\u00f3digos basados\u00a0 en categor\u00edas discursivas sirve para el etiquetado de texto e imagen.\u00a0<\/span><\/p>\n

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TRANSFERENCIA<\/span><\/p>\n

Transferencia<\/h2>\n

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Partiendo de la premisa global de que Internet se ha convertido en un instrumento esencial en la comunicaci\u00f3n empresarial tanto a nivel nacional como internacional, con este proyecto pretendemos generar un v\u00ednculo permanente entre universidad y sociedad mediante la transferencia de nuestros resultados de investigaci\u00f3n.\u00a0<\/span><\/p>\n

El an\u00e1lisis del discurso persuasivo en los sitios web de las pymes andaluzas, tanto en sus sitios web en espa\u00f1ol como en sus correspondientes localizaciones a otras lenguas, as\u00ed como la distribuci\u00f3n de elementos clave de informaci\u00f3n de estas empresas en el entorno digital (presentaci\u00f3n persuasiva, fichas de productos, conceptos clave relacionados con su calidad y origen, entre otros elementos), forman parte de nuestro objeto de estudio.\u00a0<\/span><\/p>\n

De esta forma, los resultados emanados de nuestras investigaciones persiguen revertir en una mejora de la imagen de marca y visibilidad de las empresas andaluzas en la Red.<\/span><\/p>\n

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PRESENTACI\u00d3N Presentaci\u00f3n\u00bfPor qu\u00e9 COMVENCE? COMVENCE es un acr\u00f3nimo de comunicaci\u00f3n para la venta y el comercio electr\u00f3nico, porque sabemos lo importante que es comunicar bien para explicar mejor lo que tienen que ofrecer nuestras empresas de Andaluc\u00eda. OBJETIVOS ObjetivosEl objetivo principal del proyecto es la investigaci\u00f3n del discurso digital multimodal del g\u00e9nero textual \u2018sitio web\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/www.upo.es\/investiga\/comvence\/wp-json\/wp\/v2\/pages\/542"}],"collection":[{"href":"https:\/\/www.upo.es\/investiga\/comvence\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.upo.es\/investiga\/comvence\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.upo.es\/investiga\/comvence\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.upo.es\/investiga\/comvence\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":36,"href":"https:\/\/www.upo.es\/investiga\/comvence\/wp-json\/wp\/v2\/pages\/542\/revisions"}],"predecessor-version":[{"id":1070,"href":"https:\/\/www.upo.es\/investiga\/comvence\/wp-json\/wp\/v2\/pages\/542\/revisions\/1070"}],"wp:attachment":[{"href":"https:\/\/www.upo.es\/investiga\/comvence\/wp-json\/wp\/v2\/media?parent=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}