{"id":662,"date":"2024-03-09T12:07:59","date_gmt":"2024-03-09T12:07:59","guid":{"rendered":"https:\/\/www.upo.es\/investiga\/dihis\/?p=662"},"modified":"2024-03-09T12:08:03","modified_gmt":"2024-03-09T12:08:03","slug":"carmen-maiz-arevalo-published-the-power-of-self-presentation-spanish-speakers-constructing-digital-identity","status":"publish","type":"post","link":"https:\/\/www.upo.es\/investiga\/dihis\/carmen-maiz-arevalo-published-the-power-of-self-presentation-spanish-speakers-constructing-digital-identity\/","title":{"rendered":"Carmen Ma\u00edz-Ar\u00e9valo published &#8220;The power of self-presentation. 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More specifically, her work follows a Goffmanian approach to self-presentation to focus on the different strategies Spanish users employ to construct their digital identity in profiles, biographies, pictures, and statuses on platforms such WhatsApp, Twitter, Facebook, Instagram and LinkedIn. The author presents a functioning taxonomy of self-presentation strategies along the front-stage\/back-stage continuum, including common strategies such as eudaimonic (or inspirational) messages and the use of humour. Special attention is paid to the effects of social variables such as the users&#8217; gender and age, and the perceived purposes of the different platforms (e.g. LinkedIn is often intended as a professional market for job hunting, whereas Facebook is rarely used in this context). The book will be of interest to students and scholars of Technologically Mediated Communication (traditionally known as Computer-Mediated Communication or CMC), media communication, internet pragmatics, digital discourse analysis, and related fields.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-663 size-full aligncenter\" src=\"https:\/\/www.upo.es\/investiga\/dihis\/wp-content\/uploads\/2024\/03\/Cover-The-power-of-self-presentation.jpg\" alt=\"Carmen Ma\u00edz-Ar\u00e9valo published \" width=\"827\" height=\"1168\" srcset=\"https:\/\/www.upo.es\/investiga\/dihis\/wp-content\/uploads\/2024\/03\/Cover-The-power-of-self-presentation.jpg 827w, https:\/\/www.upo.es\/investiga\/dihis\/wp-content\/uploads\/2024\/03\/Cover-The-power-of-self-presentation-480x678.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 827px, 100vw\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the DIHIS project, Carmen Ma\u00edz-Ar\u00e9valo provides an overview of how Spanish users perform self-presentation digitally. More specifically, her work follows a Goffmanian approach to self-presentation to focus on the different strategies Spanish users employ to construct their digital identity in profiles, biographies, pictures, and statuses on platforms such WhatsApp, Twitter, Facebook, Instagram [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carmen Ma\u00edz-Ar\u00e9valo published &quot;The power of self-presentation. 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