![\"Influencer](\"https:\/\/www.upo.es\/investiga\/dihis\/wp-content\/uploads\/2024\/12\/Influencer-Discourse.jpg\")
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Pilar Garc\u00e9s-Conejos Blitvich and Alexandra Georgakopoulou have published an edited volume on Influencer Discourse. The rise of influencers, as power-players in the social media landscape, is a defining feature of the digital era, one that has received much attention from a variety of social science disciplines. But despite the key role that language, along with other semiotic modes, plays in the construction and communication of influencer selves, discourse analytic and pragmatic research on the topic is lagging behind. This volume attempts to fill this void, by offering contextually sensitive insights into influencers\u2019 multi-modal communication on a range of platforms. The contributions rework established modes and tools of discourse analysis and pragmatics to shed empirical light on influencer identities and tensions (e.g. doing authenticity vis-\u00e0-vis promoting brands). The authors specifically attend to (a) the interplay between media affordances and communication practices and (b) the co-constructional, interactive nature of influencer selves with networked audiences, ranging from \u2018affect\u2019 to \u2018hate\u2019.<\/p>\n
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Pilar Garc\u00e9s-Conejos Blitvich and Alexandra Georgakopoulou have published an edited volume on Influencer Discourse. The rise of influencers, as power-players in the social media landscape, is a defining feature of the digital era, one that has received much attention from a variety of social science disciplines. But despite the key role that language, along with […]<\/p>\n","protected":false},"author":1,"featured_media":676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\n