{"id":2651,"date":"2023-11-27T12:28:33","date_gmt":"2023-11-27T11:28:33","guid":{"rendered":""},"modified":"2024-09-06T11:42:31","modified_gmt":"2024-09-06T09:42:31","slug":"en-analisis-de-la-transcreacion-como-servicio-emergente-en-la-industria-de-provision-de-servicios-linguisticos-par-el-marketing-y-la-publicidad-digital-en-el-sector-productivo-implicaciones-profesion","status":"publish","type":"proyecto-investiga","link":"https:\/\/www.upo.es\/investiga\/interglosia\/en\/proyectos-investigacion\/en-analisis-de-la-transcreacion-como-servicio-emergente-en-la-industria-de-provision-de-servicios-linguisticos-par-el-marketing-y-la-publicidad-digital-en-el-sector-productivo-implicaciones-profesion\/","title":{"rendered":"Analysis of Transcreation as an Emerging Service in the Language Services Industry for Digital Advertising and Marketing in the Production Sector: Implications and Lessons for Professional Practice"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Type of Project<\/strong>: Funding assistance for the teaching and research staff at the Universidad Pablo de Olavide, to help them cultivate their own lines of research.<\/li>\n\n\n\n<li><strong>Start and End Dates<\/strong>: 26\/01\/2017 \u2013 31\/12\/2017<\/li>\n\n\n\n<li><strong>Funding Entity<\/strong>: Universidad Pablo de Olavide<\/li>\n\n\n\n<li><strong>Principal Investigator<\/strong>: Mari\u00e1n Mor\u00f3n<\/li>\n\n\n\n<li><strong>Team Members<\/strong>: Interglosia Research Group<\/li>\n\n\n\n<li><strong>Description<\/strong>: Qualitative study into the conceptualisation of transcreation in the translation sector by language services professionals.<\/li>\n\n\n\n<li><strong>Results<\/strong>: Outline of prototypical translation tasks (texts) and initial consideration of problems that are specific to transcreation and the conceptualisation of the value-added dimension of this service. Formulation of training proposals (training course and seminar schedule focussing on the features which characterise transcreation). Articulaci\u00f3n de propuestas formativas (curso de formaci\u00f3n y programa de jornadas, centradas en las particularidades de la transcreaci\u00f3n). <\/li>\n\n\n\n<li><strong>Amount<\/strong>: 7,500 euros<\/li>\n<\/ul>\n","protected":false},"featured_media":2666,"template":"","class_list":["post-2651","proyecto-investiga","type-proyecto-investiga","status-publish","has-post-thumbnail","hentry","infinite-scroll-item"],"_links":{"self":[{"href":"https:\/\/www.upo.es\/investiga\/interglosia\/en\/wp-json\/wp\/v2\/proyecto-investiga\/2651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.upo.es\/investiga\/interglosia\/en\/wp-json\/wp\/v2\/proyecto-investiga"}],"about":[{"href":"https:\/\/www.upo.es\/investiga\/interglosia\/en\/wp-json\/wp\/v2\/types\/proyecto-investiga"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.upo.es\/investiga\/interglosia\/en\/wp-json\/wp\/v2\/media\/2666"}],"wp:attachment":[{"href":"https:\/\/www.upo.es\/investiga\/interglosia\/en\/wp-json\/wp\/v2\/media?parent=2651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}