“Coopetition” for Cultural Tourism: An Accounting History Perspective

Damiano Cortese; Silvia Sinicropi; Massimo Pollifroni; Valter Cantino

doi:10.26784/issn.1886-1881.v18i1.425

Autori

Damiano Cortese University of Turin https://orcid.org/0000-0002-6222-7302
Silvia Sinicropi University of Turin https://orcid.org/0000-0002-2894-4981
Massimo Pollifroni University of Turin https://orcid.org/0000-0002-2533-490X
Valter Cantino University of Turin https://orcid.org/0000-0002-9936-8133

DOI:

https://doi.org/10.26784/issn.1886-1881.v18i1.425

Parole chiave:

Accounting History, Cultural heritage, Cultural tourism, UNESCO, Egyptian Museum

Abstract

This research proposes an accounting history perspective on “coopetition”—a competitive approach
based on cooperation—in the cultural tourism sector. The analysis is based on the International Museums
Campaigns proclaimed by UNESCO in 1956 and 1957 and investigates the contribution of the Egyptian
Museum of Turin, in the context of the local tourism system, in constructing an event and its related
communication campaign. The purpose is to highlight, through accounting documents, the importance of
coopetition in stimulating visitors’ presence and reaching higher shared socio-economic results.

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