Liberando la Innovación Verde: Explorando el Impacto de la Transformación Digital en las Empresas Manufactureras bajo Supervisión de los Medios
DOI:
https://doi.org/10.46661/rev.metodoscuant.econ.empresa.11109Palabras clave:
Transformación Digital, Eficiencia de la Innovación Verde, Supervisión de los Medios, Subsidios GubernamentalesResumen
Esta investigación tiene como objetivo examinar el impacto de la transformación digital en la eficiencia de la innovación verde en las empresas manufactureras chinas. Además, explora los roles mediadores de la supervisión de los medios en esta relación, proporcionando una visión sobre los mecanismos a través de los cuales la transformación digital contribuye a la sostenibilidad ambiental. El estudio adopta un enfoque empírico, analizando un conjunto de datos de 4116 empresas manufactureras chinas de acciones A desde 2009 hasta 2021. La investigación utiliza modelos de regresión de panel y regresión por pasos para probar rigurosamente las relaciones entre la transformación digital, la eficiencia de la innovación verde y los mediadores. Los resultados confirman que la transformación digital mejora significativamente la eficiencia de la innovación verde, con un efecto particularmente fuerte en las empresas estatales. Este estudio también revela que la supervisión de los medios juega un papel mediador crucial, reforzando el impacto de la transformación digital en la innovación verde. Los hallazgos proporcionan importantes implicaciones políticas, incluyendo incentivos financieros dirigidos a las inversiones en transformación digital, apoyo a las pequeñas y medianas empresas (PYMEs). Los hallazgos ofrecen valiosos conocimientos para los responsables de políticas y tomadores de decisiones corporativas que buscan aprovechar la transformación digital para fomentar la innovación verde y contribuir al logro de los objetivos de sostenibilidad ambiental.
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Derechos de autor 2024 Jing Wang, Shankar Subramanian Iyer
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