Aplicación de un modelo de ecuaciones estructurales para analizar los sistemas de gestión en la integración de la RSC y su influencia en la estrategia y el performance de las empresas tecnológicas // Applying a Structural Equation Model to Analyze Management Systems in the Integration of CSR and its Influence on the Strategy and Performance of Technology Companies

Autores/as

  • Juan Andrés Bernal Conesa Departamento de Ciencias Económicas y Jurídicas Centro Universitario de la Defensa de San Javier Ministerio de Defensa - Universidad Politécnica de Cartagena
  • Carmen de Nieves Nieto Departamento de Ciencias Económicas y Jurídicas Centro Universitario de la Defensa de San Javier Ministerio de Defensa - Universidad Politécnica de Cartagena
  • Antonio Juan Briones Peñalver Departamento de Organización de Empresas Facultad de Ciencias de la Empresa Universidad Politécnica de Cartagena

Palabras clave:

Ecuaciones estructurales, responsabilidad social corporativa, empresas tecnólogicas, integración, performance, structure equation modeling, corporate social responsibility, technology companies, integration

Resumen

La importancia de los sistemas de gestión para la integración de la RSC en la estrategia de la empresa es un recurso vital que ha sido poco estudiado en las empresas tecnológicas. En este artículo se propone un modelo de ecuaciones estructurales para explicar la influencia de la RSC y su integración en el sistema de gestión de la empresa, facilitada por la existencia de sistemas de gestión normalizados previos, y cómo influye dicha integración en la estrategia de la empresa y si esto tiene un reflejo en el performance económico de la empresa tecnológica. El estudio se llevó a cabo en empresas ubicadas en parques científicos y tecnológicos españoles. Los resultados del modelo revelan que existe una relación positiva, directa y estadísticamente significativas entre la integración de la RSC y la estrategia, por un lado, y la integración y el performance, por el otro. Asimismo se evidencia unas relaciones indirectas entre los sistemas de gestión normalizados previos a la implantación de la RSC y el performance y, por tanto, con implicaciones prácticas para la gestión de la RSC en empresas tecnológicas.

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The importance of management systems for the integration of CSR in the company strategy is a vital resource that has been little studied in technology companies. In this paper a structural equation model is proposed in order to explain the influence of CSR and its integration into the management system of the company. This influence is facilitated by the existence of previous standardized management systems, and how this integration affects the strategy of the company and if this is a reflection on the economic performance of the technology company. The study was conducted in companies located in Spanish Science and Technology Parks. On the one hand, model results shows that there is a positive, direct and statistically significant relationship between the integration of CSR and strategy; on the other hand, performance and integration has also this relationship. Likewise, the model shows also some indirect evidence relations between Management System before the implementation of CSR and performance.

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Publicado

2016-11-04

Cómo citar

Bernal Conesa, J. A., de Nieves Nieto, C., & Briones Peñalver, A. J. (2016). Aplicación de un modelo de ecuaciones estructurales para analizar los sistemas de gestión en la integración de la RSC y su influencia en la estrategia y el performance de las empresas tecnológicas // Applying a Structural Equation Model to Analyze Management Systems in the Integration of CSR and its Influence on the Strategy and Performance of Technology Companies. Revista De Métodos Cuantitativos Para La Economía Y La Empresa, 21, Páginas 77 a 102. Recuperado a partir de https://www.upo.es/revistas/index.php/RevMetCuant/article/view/2254

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