Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español // Impact of Marketing Innovation on Exporting Behavior for Spanish Agro-Industry Sector

Autores/as

  • José Ramos Ruiz Universidad del Norte
  • José Polo Otero Universidad del Norte
  • Aquiles Arrieta Barcasnegras Universidad del Norte
  • Jean Vega Cárcamo Universidad del Norte

Palabras clave:

innovación, marketing, conducta exportadora, evaluación de impacto, agroindustria, innovation, exporting behavior, impact evaluation, agro-industry

Resumen

En esta investigación, se estudia el impacto que tiene la realización de innovaciones en mercadotecnia sobre la conducta de exportación, soportada en la estructura panel ofrecida por el Panel de Innovación Tecnológica (PITEC). Para ello, se hizo uso del método Propensity Score Matching combinado con el método de diferencias en diferencias, propio de los análisis de evaluación de impacto. Los resultados de la aproximación econométrica muestran un impacto negativo y significativo de la innovación en marketing sobre la realización de exportaciones en el sector agroindustrial de España.  

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This research studies the impact that marketing innovation entails for exporting behavior, supported by the panel data structure given by the Panel of Technological Innovation. To do so, Propensity Score Matching method has been combined with the method of difference in differences, which is usual for impact evaluation analysis. The results from econometric estimations show the existence of a significative, negative impact of marketing innovation on exporting performance for Spanish agro-industry sector. 

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Publicado

2018-06-30

Cómo citar

Ramos Ruiz, J., Polo Otero, J., Arrieta Barcasnegras, A., & Vega Cárcamo, J. (2018). Impacto de la innovación en marketing sobre la conducta exportadora de las empresas del sector agroindustrial español // Impact of Marketing Innovation on Exporting Behavior for Spanish Agro-Industry Sector. Revista De Métodos Cuantitativos Para La Economía Y La Empresa, 25, Páginas 54 a 71. Recuperado a partir de https://www.upo.es/revistas/index.php/RevMetCuant/article/view/2310

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