Pricing strategy in the hotel industry. The case of the hotel Tryp Atocha Madrid
DOI:
https://doi.org/10.46661/revmetodoscuanteconempresa.5568Keywords:
price formation, hotel occupancy, BAR, ADR, MadridAbstract
Determining the daily accommodation price that customers pay per night is essential for hotel managers. The price changes for different reasons: demand, competition price, prices for groups, holidays or days with a major event in the city, and customer satisfaction. In this research, we evaluate the influential variables in the price per room that is charged to the clients of a hotel in Madrid. Six-month information provided by the Melia Hotels International Company has been used. The results describe that an increase in BAR, competitor´s price and individual-group rates increases the price while an event decreases it.
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