La intención de compra: efecto de condiciones de salud y riesgo percibido durante la Pandemia
DOI:
https://doi.org/10.46661/rev.metodoscuant.econ.empresa.7408Palabras clave:
Condiciones de Salud, Intención de compra, Pandemia, Riesgo PercibidoResumen
La necesidad familiar de asistir al supermercado para compras de alimentos se vio afectada por la pandemia del COVID-19, los hábitos de consumo también se ajustaron; el propósito de este estudio es identificar la relación entre las variables Condiciones de salud y Riesgo percibido con la Intención de Compra en consumidores de supermercados en la reactivación económica por pandemia. Se trabajó con 205 consumidores de supermercados, como: SAMS Club, Wal-Mart, Aurrera y HEB; ubicados en Tamaulipas, México. Se diseñó un instrumento propio con treinta ítems y escala de Likert de cinco opciones. Se utilizó el software Smart PLS para las pruebas estadísticas de confiabilidad y validez del instrumento, como el Alfa de Cronbach, Varianza Media Extraída y Fiabilidad Compuesta. Se identificaron coeficientes de correlación entre variables del estudio Condiciones de salud y Riesgo Percibido con la Intención de compra, la relación explica un 65.5 % del estudio planteado.
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