El desempeño exportador en las pymes manufactureras a través de un modelo estructural basado en intangibles // The Export Performance in Manufacturing SMEs through a Structural Model Based on Intangibles

Autores/as

  • Francisco Villena Manzanares Universidad Europea de Madrid y Universidad de Sevilla

Palabras clave:

Cultura emprendedora, desempeño exportador, orientación innovadora, dirección participativa, capacidad directiva, entrepreneurial culture, export performance, innovative orientation, participative management, managerial ability

Resumen

Esta investigación ensaya y analiza empíricamente la influencia de ciertos aspectos intangibles empresariales sobre el desempeño exportador de la PYME manufacturera. En concreto, el modelo de investigación propuesto, evalúa las relaciones entre la dirección participativa, la cultura emprendedora y la orientación innovadora, la capacidad directiva (orientada al comercio exterior) y el desempeño exportador.

Considerando la orientación innovadora como un factor clave en este tipo de empresas para competir en los mercados exteriores, y el desempeño exportador como una medida del éxito competitivo, profundizamos en cómo afecta promover una cultura emprendedora, y cómo influye la capacidad directiva para la conquista de mercados externos. Para ello, a través de un modelo de ecuaciones estructurales, se ha evaluado una muestra de 180 PYMES manufactureras, aplicando la técnica Partial Least Squares (PLS). Los resultados ponen de manifiesto que la cultura emprendedora es una variable mediadora entre el estilo de dirección participativo y la orientación innovadora de la empresa, y la capacidad directiva influye en el desempeño exportador pero no modera la relación entre la orientación innovadora y el desempeño exportador. 

------------------------------------

This research tested and empirically analyzes the influence of certain intangibles business on the export performance of manufacturing SMEs. Specifically, the proposed research model assesses the relationship between participative management, entrepreneurial culture and innovative orientation, managerial capacity and export performance.

Considering the innovative orientation as a key in these businesses to compete in foreign markets, and export performance as a measure of competitive success, elaborate on how it affects promote an entrepreneurial culture, and how it influences managerial capacity to conquer external markets. The technique Partial Least Squares (PLS) has been applied in 180 manufacturing SMEs. The results show that the entrepreneurial culture is a mediating variable between participatory management style and innovative orientation of the company and managerial capacity affect export performance but not moderate the relationship between innovation and export performance orientation.

Descargas

Los datos de descargas todavía no están disponibles.

Citas

Aaby, N.E. y Slater, F.S. (1989). Managerial Influences on Export Performance: A Review of the Empirical Literature 1978-88. International Marketing Review, 6(4): 7–26.

Adair, J. (1992). El reto gerencial de la innovación. Bogotá: Legis.

Avolio, B.J.; Sosik, J.J.; Jung, D.I. y Berson, Y. (2003). Leadership models, methods, and applications. En W.C. Borman; D.R. Ilgen y R.J. Klimoski (eds.). Handbook of Psychology. Hoboken: Wiley, pp. 277–307.

Barclay, D.; Higgins, C. y Thompson, R. (1995). The Partial Least Squares (PLS) approach to causal modeling: personal computer adoption and use as an illustration. Technology Studies, 2(2): 285–309.

Baron, R.M. y Kenny, D.A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6): 1173–1182.

Bilkey, W.J. (1978). An Attempted Integration of the Literature on the Export Behavior of Firms. Journal of International Business Studies, 9: 33–46.

Bird, B.J. (1989). Entrepreneurial Behavior. Lodon: Scott Foresman & Co.

Boal, K.B. y Hooijberg, R. (2000). Strategic leadership research: Moving on. The Leadership Quarterly, 11(4): 515–549.

Bollen, K. y Lennox, R. (1991). Conventional Wisdom on Measurement: A Structural Equation Perspective. Psychological Bulletin, 110(2): 305–314.

Carmines, E.G. y Zeller, R.A. (1979). Reliability and Validity Assessment. Sage University Papers, Series: Quantitative Applications in the Social Sciences. Beverly Hills:Sage.

Cameron, K. y Quinn, R. (1999). Diagnosing and changing organizational culture: Based on the competing values framework. Reading: Addison-Wesley.

Cepeda, G. y Roldán, J. (2008). Aplicando en la práctica la técnica PLS en la Administración de Empresas. En Conocimiento y competitividad: XIV Congreso Nacional ACEDE. Murcia: Universidad de Murcia.

Certo, S.C. y Peter, J.P. (1997). Dirección Estratégica. Madrid: Mc Graw-Hill.

Chetty, S.K. y Hamilton, R.T. (1993). Firm-Level Determinants of Export Performance: A Meta-Analysis. International Marketing Review, 10(3): 26–34.

Chin, W.W. (1998). Issues and Opinion on Structural Equation Modeling. MIS Quarterly, 22(1): 7–16.

Chin, W.W.; Marcolin, B.L. y Newsted, P.R. (2003). A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study. Information Systems Research, 14(2): 189–217.

Clagett, D. (1992). Harnessing Innovation through Intrapreneuring: A Study of Champion Program in a Large Telecommunications Firms. Ph.D. thesis, Walden University.

Cole, R.E.; Bacdayan, P. y White, B.J. (1993). Quality, Participation and Competitiveness. California Management Review, 35(3): 68–81.

Cotton, J.; Vollrath, D.; Froggatt, K., Lengnick-Hall, M. y Jennings, K.R. (1988). Employee Participation: Diverse Forms and Different Outcomes. Academy of Management Review, 13(1): 8–22.

Covin, J. y Slevin, D. (1990). New venture strategic posture, structure and performance: An industry life cycle analysis. Journal of Business Venturing, 5(2): 123–135.

Diamantopoulos, A. y Winklhofer, H.M. (2001). Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38(2): 269–277.

Dougherty, D. (1992). Interpretive barriers to successful product innovation in large firms. Organization Science, 3(2): 179–203.

Drucker, P. (2000). La gerencia en la sociedad futura. Bogotá: Norma.

Farjoun, M. (2002). Towards an organic perspective on strategy. Strategic Management Journal, 23: 561–594.

Fornell, C. y Larcker, D. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18: 39–50.

Fornell, C.; Johnson, M.D.; Anderson, E.W.; Cha, J. y Bryant, B.E. (1996). The American customer satisfaction index: nature, purposes and findings. Journal of Marketing, 60(4): 7–18.

Freeman, C. (1982). The Economics of Industrial Innovation. Cambridge: MIT Press.

Gemunden, H.G. (1991). Success Factors of Export Marketing. En S.J. Paliwoda (ed.). New Perspectives on International Marketing New York: Routledge, pp. 33–62.

Hair, J.F.; Ringle, C.M. y Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance. Long Range Planning, 46(1–2): 1–12.

Hughes, M. y Morgan, R.E. (2007). Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management, 36(5): 651–661.

Kanter, R.M. (1987). The Art of Innovation: How to Be a Change Master. Chicago: Nightingale-Conant.

Ireland, R.D.; Hitt, M.A.; Camp, S.M. y Sexton, D.L. (2001). Integrating entrepreneurship actions and strategic management actions to create firm wealth. Academy of Management Executive, 15(1): 49–63.

Jarillo, J. y Martínez, J.I. (1991). Estrategia internacional: más allá de la exportación. Madrid: McGraw-Hill.

Lawler, E.E. (1993). The Ultimate Advantage: Creating the High-Involvement Organization. San Francisco: Jossey-Bass. Existe traducción al español: Lawler, J.J. (1996). La ventaja definitiva. Barcelona: Ed. Granica.

Leonidu, L.C.; Katsikeas, C.S. y Piercy, N.F. (1998). Identifying Managerial Influences on Exporting: Past Research and Future Directions. Journal of International Marketing, 6(2): 74–102.

Leonidu, L.C.; Katsikeas, C.S. y Samiee, S. (2002). Marketing strategy determinants of export performance: a meta-analysis. Journal of Business Research, 55(1): 51–67.

Miesenbock, K.J. (1988). Small Business and Exporting: A Literature Review. International Small Business Journal, 6: 42–61.

Nunally, J.C. (1978). Psychometric Theory. New York: McGraw-Hill.

Penrose, E. (1959). The theory of the growth of the firm. Oxford: Basil Blackwell.

Peters, T. y Austin, N. (1989). Pasión por la Excelencia, características diferenciales de las empresas líderes. Barcelona: Ed. Folio.

Petter, S.; Straub, D. y Rai, A. (2007). Specifying Formative Constructs in Information Systems Research. MIS Quarterly, 31(4): 623–656.

Podsakoff, N.P.; Shen, W. y Podsakoff, P.M. (2006). The role of formative measurement models in strategic management research: Review, critique, and implications for future research. Research Methodology in Strategy and Management, 3: 197–252.

Porter, M. E. (1980). Competitive strategy. New York: Free Press.

Porter, M. (1991). La ventaja competitiva de las naciones. Buenos Aires: Editorial Vergara.

Richter, F. y Teramoto, Y. (1995). Intrapreneurship: a new management concept from Japan. Management International Review, 35: 91–104.

Ringle, C.; Wende, S. y Will. A. (2005). Smart PLS 2.0 (M3). Hamburg. URL: http://www.smartpls.de.

Ringle, C.M.; Sarstedt, M. y Mooi, E.A. (2010). Response-based segmentation using FIMIXPLS: Theoretical foundations and an application to American customer satisfaction index data. Annals of Information Systems, 8: 19–49.

Russell, R. y Russell, C. (1992). An examination of the effects of organizational norms, organizational structure and environmental uncertainty on entrepreneurial strategy. Journal of Management, 18(4): 639–656.

Schendel, D. y Hofer, C. (1979). Strategic management: A new view of business policy and planning. Boston: Little Brown.

Teece, D.J.; Pisano, G. y Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7): 509–533.

Thong, J.Y. (1999). An integrated model of information systems adoption in small businesses. Journal of Management Information Systems, 15(4): 187–214.

Valdés, L. (2002). La re-evolución empresarial del siglo XXI. Bogotá: Editorial Norma.

Zou, S. y Stan, S. (1998). The determinants of export performance: A review of the empirical literature between 1987 and 1997. International Marketing Review, 15(5): 333–357.

Publicado

2016-11-04

Cómo citar

Villena Manzanares, F. (2016). El desempeño exportador en las pymes manufactureras a través de un modelo estructural basado en intangibles // The Export Performance in Manufacturing SMEs through a Structural Model Based on Intangibles. Revista De Métodos Cuantitativos Para La Economía Y La Empresa, 21, Páginas 160 a 187. Recuperado a partir de https://www.upo.es/revistas/index.php/RevMetCuant/article/view/2258

Número

Sección

Artículos