Measuring the degree of digitalization in cultural and creative organizations

Authors

  • Leidy Maritza Silva Rodríguez Universidad Piloto de Colombia
  • Víctor Hugo Nauzan Ceballos Universidad Piloto de Colombia
  • Fabiola Pizón Hoyos Universidad Piloto de Colombia

DOI:

https://doi.org/10.46661/rev.metodoscuant.econ.empresa.7708

Keywords:

Español

Abstract

This article aims to present the digitization index developed for a sample of organizations related to cultural and creative activities in Colombia, from data collected in a survey applied by Ibero-American official institutions and universities that are part of the Ibero-American Observatory of Micro-, Small and Medium-sized Enterprises in Ibero-America. The method used to obtain the digitization index was that of Specific Components Analysis (ACE), and in this case the indicator contemplates three dimensions, which are important to consider: Implementation and development of digitization; Commercial performance through digitization, and obstacles of digitization.

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Published

2024-12-03

How to Cite

Silva Rodríguez, L. M., Nauzan Ceballos, V. H., & Pizón Hoyos, F. (2024). Measuring the degree of digitalization in cultural and creative organizations. Journal of Quantitative Methods for Economics and Business Administration, 38, 1–22. https://doi.org/10.46661/rev.metodoscuant.econ.empresa.7708

Issue

Vol. 38 (2024)

Section

Articles

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