Modelos de pronósticos de la demanda turística: una revisión de los estudios actuales
DOI:
https://doi.org/10.46661/rev.metodoscuant.econ.empresa.6191Palabras clave:
pronóstico, demanda, turismo, revisión, bibliometrixResumen
El turismo ha cobrado vital importancia en los últimos tiempos al ser una de las actividades económicas que mayores beneficios aportan a un país, tanto en el ámbito social, económico como ambiental. Consecuentemente, los modelos de pronósticos de la demanda en el sector constituyen herramientas adecuadas que sirven de soporte en la toma de decisiones. En este sentido, varios autores han realizado importantes aportes en el campo de la ciencia que ayudan a mejorar la gestión turística. Lo que conlleva a plantear como objetivo el análisis de las tendencias actuales de los modelos de previsión turística mediante la herramienta R bibliometrix, cubriendo 254 artículos de investigación publicados entre 2017 y 2021. Los principales resultados arrojan que los modelos para el pronóstico de la demanda turística se encuentran en una evolución constante y no existe un modelo único que funcione bien para todas las situaciones. También se puede apreciar que a causa de la pandemia de COVID-19, los modelos de pronóstico para ese año fueron inservibles; sin embargo, fue el año de más publicaciones. De igual modo, la presente investigación permitió identificar los principales países, revistas científicas y autores que abordan el estudio de la demanda turística.
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