¿How was the first Atlantic Globalization produced, in terms of consumption patterns? This is one of the main questions framing this project. The concept of consumption history has been developing from old visions in which spaces hardly plays little importance to focus on considerating spreading processes between diverse social classes (Mackendrick), to reach other in which exchanges between societies, geopolitics, and encounters between different cultures at a global level have become the frames of reference. A transnational and global consumption history in which empires have particular importance.
In this project, a continuation of others initiated by the Principal Investigator (PI), Bartolomé Yun Casalilla, about consumption history in Spain and, above all, by the work of the research group Nuevos productos atlánticos we week to cover some existing gaps in that sense, in Atlantic and American history. Approached as Atlantic and Pacific history, and not as American history, it aims to study in depth with a systematic and novel investigation of a serie of unknown cases and, to fullfil and use existing studies (Bauer, Saldarriaga, Garavaglia and others) about Latin American (usually approached in a local-national perspective) for giving/providing with an outside perspective (Asia and Europe), of the introduction and circulation of products in the New World within the colonial period. For that purpose, it gives special attention to the first steps at introducing, adopting and refusing those products and its conversion to goods and, scaping from simplistic vissions that focus on economic processes, it wonders about social and cultural mechanisms an even about the role of war and gender-based prejudices taking part in that process.
Director: Bartolomé Yun Casalilla